With a passion for PR and traveling the world, Sierra has quickly cultivated a wealth of experience across various industry sectors, including everything from luxury resorts and residences, real estate investment funds and REITs to consumer packaged goods (CPG) and corporate communications for multibillion-dollar companies. 

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Since graduating in 2020 with her degree in public relations from The University of Southern Mississippi, Sierra has catapulted into the industry. You name it, she’s done it — working with and managing corporate communication efforts for hospitality heavy hitters like Highgate and Pyramid Global Hospitality, landing notable B2C and B2B coverage for CPGs like Bluehouse Salmon in national outlets including New York Times and Bloomberg Businessweek, executing media stay opportunities on behalf of individual properties with publications including Forbes and USA Today, spearheading the launch of a new hotel and resort brand for Timbers Resorts and garnering investor interest for real estate investment funds on behalf of firms like Edgewater Group.

 

Sierra is ambitious and results-driven, continually achieving notable publicity for her accounts in both B2C and B2B capacities. Her stellar media relations coupled with a passion for travel and adventure makes Sierra a perfect fit to bring clients’ stories to life. 

 

Wherever she goes, Sierra is known as a ray of light always willing to offer a helping hand. In her most recent position, she has overseen the internship program for the public relations department, responsible for recruiting and training the next generation of top talent. When she’s not negotiating with media or helping out the team, Sierra is most likely deep in the pages of a good book. She’s even responsible for starting a book club for her agency!